Down to Earth - The eco-product industry is expected to grow to more than $70-billion dollars this year but, that's less than it could be. That's because choosing to go green is becoming an expensive proposition in these economic times. A lot of people, 80% of consumers in fact, like the idea of buying green. But, in this recession about 15% are buying fewer green products because they often cost more.
Certified "Green" businesses are popping up around the state and feature locally made, sustainable and, natural products. There are companies making toxin-free "green" cosmetics, all-natural cleaners, the list goes on and on. But in this tough economy, parting with the green to be green is difficult for consumers.
Marketing expert John Borg says consumers are becoming confused by "green washing" or companies that make claims of being green, when they're not. "There are dubious claims," he says, "You want to look for certifications, know where [the product] comes from and know what kind of materials."
Borg creates earth-friendly promotional items for environmentally conscious companies and says the good news for consumers is; there are a lot of them cropping up. "As there is more demand created, it'll bring prices down for green products and it'll become more mainstream."
Not all green products cost more. And, in fact, some are cheaper. The key is to check labels and research the options before you buy. This weekend you can get some help making those choices at a Fair Trade Festival put on by Cal Poly Students. Also, a website called Greenopia.com uses extensive criteria to rate businesses and products and use a one-to-four leaf rating process.
