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SOURCE: Loyalty 360
Loyalty 360 Interviews Marketing Executives as Engagement & Experience Expo 2012 Approaches
Cincinnati. OH (PRWEB) October 05, 2012
The Loyalty Marketer’s Association will be hosting its annual Engagement & Experience Expo. On October 28-30, 2012, marketing executives from leading companies worldwide will gather in Dallas to learn what today’s most innovative brands are doing to deliver their customers with the most engaging, interactive and personalized experiences possible.
Through a series of exclusive interviews with Loyalty 360’s President & CEO, Mark Johnson, industry executives slated to speak at the upcoming event shared perspectives on challenges and opportunities in the marketing industry today. The interviews further provide a preview of actionable insights attendees can expect to takeaway from the informative sessions at this year’s show. Featured interviews include executives from: Aimia, Deluxe Corporation, inCode, Pitney Bowes Software and VeraCentra, with additional contributed video content from BJ's Restaurant & Brewhouse and Tasti D-lite.
In reflecting on the insightful conversations held as part of the video blog series, Mark Johnson noted, “Through our discussions and interviews with today’s industry thought leaders we glean a broad perspective on how the industry is transitioning today. This is probably the most interesting time to be a marketer, yet also the most challenging. Brands that can create engaging, beneficial experiences for their customers will be the ones with long-term loyal brand advocates. The Engagement and Experience Expo brings together the technologies and insights that help brands develop a road map that will allow them to make sense of this rapidly changing marketing ecosphere.”
A new and important addition to the Engagement & Experience Expo website, theses Sneak Peek videos provide a real opportunity for show attendees to hear from the speakers prior to the event. Using the popular video format for sharing content offers an engaging and exciting experience to compliment the agenda information on the Engagement & Experience Expo website.
The full show agenda is available for download at EngagementExpo.com, and features a collection of presenters from top brands including: BJs Restaurant & Brewhouse, Citizens Financial Group, Choice Hotels, Deluxe Corporation, Hewlett-Packard, Mister Car Wash, Pharmaca Integrative Pharmacy, Safelite AutoGlass, Savvis, Stride Rite, Southwest Airlines, Tasti D-lite, T.G.I. Friday's, Zale Corporation and others. Further adding to the agenda are interactive workshops from leading enterprises such as: Aimia, Badgeville, Gold Mobile, SoundBite Communications and TIBCO Loyalty Lab.
For more information on the 2012 Engagement & Experience Expo, to preview the videos and to register for the event please visit engagementexpo.com.
About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results.
The 2nd annual Engagement & Experience Expo will take place October 28-30, 2012 in Dallas, Texas.
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org
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