Sacramento – You may notice something a bit different on the uniform of firefighters across, dispatchers and employees of Cal Fire across the state; a large pink ribbon. Cal Fire is joining fire and police departments across the nation by participating in the 2012 national "Cares Enough to Wear Pink" campaign October 21 - 27, 2012.The campaign raises awareness and money for cancer research and is part of October's National Breast Cancer Awareness Month, when wearing pink signifies support for breast cancer research. "Cancer is a terrible disease that affects so many people including firefighters," said Chief Ken Pimlott, Cal Fire Director. "I'm proud that we are able to take such a small step to raise awareness for such an important cause."
Proceeds from the T-shirt sales generated by employee's voluntary participation are being donated to cancer related non-profit organizations. More than 7,000 men and women who work for Cal Fire have an opportunity to take part in the campaign.