SOURCE Hartman Strategy
Declining Packaged Food Volumes Signal Need for CPGs to Re-Balance Portfolios
BELLEVUE, Wash., Feb. 21, 2013 /PRNewswire/ -- After decades of steady and predictable market conditions, iconic food and beverage leaders are struggling to adapt to a new, innovation-dependent era of growth, according to a new report from Hartman Strategy, an innovation and strategy consultancy serving major food and beverage companies.
The report, entitled Post-Modern Strategies for Growth in the U.S. Market, is authored by James Richardson, a top executive at Hartman Strategy.
Top Line Findings within Report
Written specifically for top executives within the consumer packaged goods industry (CPGs), the 10-page report provides industry data and expert insights that reveal:
"The food and beverage industry has clearly entered a period of disruptive change and some of its largest players not only need to innovate but re-balance their portfolios to sustain growth for their stakeholders," said Richardson.
Other Key Data and Findings Reviewed within Report
The new report also provides expert commentary and analysis on current data and reports circulating within the industry including:
"Historically, the largest food and beverage companies have been slow-moving and methodical – in large part because that was the safe way to operate in a market with multiple, structural tailwinds," said Richardson. "The tailwinds of yesteryear are gone. That era is clearly over and these same companies now need to become more strategic and nimble, more like the investors they give their earnings call to each quarter. We believe that this report will be a catalyst for change among major CPGs."
A full copy of the report is available at no cost at the Hartman Strategy website at www.hartmanstrategy.com/hartbeat-exec
About Hartman Strategy
Hartman Strategy works exclusively with the largest and most-respected food and beverage companies to identify, create and seize growth opportunities that align with America's constantly evolving food culture. Hartman Strategy consultants partner with senior executives to develop long-term, incremental growth strategies that enable each client to capitalize on both current and emerging market demand. The company is singularly-focused on the food and beverage industry and provide clients with access to three decades of research on eating behavior, consumer demand, and business strategy. Our core capabilities include: corporate innovation strategy; analysis of market trends in U.S. food culture; and M&A/investment guidance on early-stage food and beverage companies. More information on the company can be viewed online at www.hartmanstrategy.com.
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Dan Branley (206) 914-1231
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