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SOURCE Iron Horse Interactive
Leading demand generation solutions company and channel marketing automation provider to ring in partnership at Eloqua Experience event this week
SAN RAMON, Calif., Oct. 23, 2013 /PRNewswire/ -- Iron Horse Interactive (IHI), a solutions company combining demand generation expertise and technologies to deliver scalable revenue-driving programs for enterprises; and Zift Solutions (Zift), a leading channel marketing automation company, today announced a strategic partnership.
The partnership, which will be made official today at the Eloqua Experience event, will enable both companies to combine their services, sales tools and capabilities for enterprise clients and provide these clients with complete end-to-end visibility and execution on their partner-centric demand gen programs.
Previously enterprise brands were forced to seek out silo'd partners and service providers to manage their demand gen programs, beginning with strategy and development, tech capabilities, channel marketing solutions, and analytics. As a result of the partnership between IHI and Zift, these services and solutions will now be available all under one roof, providing clients with strategy, program management, execution and optimization of their demand gen programs in a fully-integrated and scalable model.
Both IHI and Zift will be attending the Eloqua Experience event beginning today and encourage all attendees to come meet with them. IHI can be contacted via email @ firstname.lastname@example.org, and Zift will be at Booth #513.
"We are very excited about working with the Iron Horse Interactive team to bring customers the best in scalable channel strategy programs combined with Zift's market leading channel marketing automation solutions," says Scott England, VP of Business Development and Strategic Partnerships at Zift.
Based in Silicon Valley, IHI has established itself as the leading demand gen solutions company, providing enterprise brands with a unique combination of demand generation expertise and technologies to deliver scalable revenue-driving programs. IHI's team of demand gen experts have experience developing and executing on programs for global enterprise clients, and have domain expertise and ecosystem relationships to help companies increase demand for products across all touch points, including content mobile, digital, events, social, partner and direct sales.
Since launching in 2006, Zift has become a leading channel marketing automation provider, working with thousands of channel partners and industry-leading suppliers around the globe to help them reduce the costs and complexities of channel marketing and improving sales performance. Zift's suite of channel marketing automation products and solutions range from content syndication, social media syndication and through partner marketing automation to lead distribution and shared analytics.
About Iron Horse Interactive:
Iron Horse Interactive (IHI) is a solutions company combining demand generation expertise and technologies to deliver scalable revenue-driving programs for enterprises. IHI's sales tools and expert demand gen services let companies increase demand for products and services by reaching their prospects anywhere, and giving them full end-to-end visibility on their demand gen programs.
About Zift Solutions:
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions' cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog All About Partner Marketing and follow us on twitter @zift.
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